Some Awesome Merchandising Suggestions for Retailers
No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. It is said that 90% of the brain is visual and it then goes that retail has its sights set on excellent merchandising. Motivate customers to enjoy their shopping experience and and read more how to increase sales with these pointers which we share below.
Powerful store displays are where it all starts. An inspiring and well-made outfit on the mannequin attracts the shoppers’ attention who look at it. While it might start with the attractive outfit on the mannequin, the whole department is a chance. Think about the design of the floor. Is your shop utilizing the space to draw various customers to choose several pieces?
Among the most underutilized fixtures in the shop. Although gondola shelves are bulky; one can customize them with gondola shelving parts so as to utilize the space well. You can add more opportunities and outfits by including gondola shelves next to a potent merchandising wall display. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Employ the gondola shelves to display these shorts which could go well with the blouse. Conversely, you could show more casual pants which go with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Asymmetry has a subconscious effect on our attention span. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. This is not done without a reason. Asymmetry draws our attention to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light not only brings out the details of accessory or lighting but a lot more. A specific lighting will affect how we think and our mood. Retailers can utilize retail lighting to motivate sales by creating an atmosphere. For instance, some fixtures can have a better appearance in a certain light. A few products could have a luxurious look when you employ back lighting. Ambient lighting will encourage shoppers to walk a bit slower and soak in the experience.
Rather than hiding the cost, try to include the price points in the product display. They are a great idea, and usually, price points are what the client is looking for. Display deals close to the front door attract shoppers into the store. Utilize merchandising tactics to showcase the prices. You might even put the price tag of an outfit which is expensive at the front and at the center.